Women’s future concerns
What’s keeping Australian women up at night?
(% selected in the Top 3)
Having enough money to retire on
- Mum 43%
- Non mum 33%
The safety of my children
- Mum 43%
- Non mum 3%
Finding or keeping a good job
- Mum 16%
- Non mum 37%
Finding or maintaining a happy relationship
- Mum 16%
- Non mum 33%
Finding the time to keep fit and healthy
- Mum 23%
- Non mum 23%
Maintaining an ideal body weight
- Mum 19%
- Non mum 26%
Being able to afford to buy my own home
- Mum 12%
- Non mum 34%
Providing a good start in life for my children
- Mum 31%
- Non mum 5%
Having to care for ageing parents
- Mum 20%
- Non mum 19%
Balancing work with being a good parent
- Mum 25%
- Non mum 8%
Feeling older
- Mum 15%
- Non mum 14%
The health of the Australian economy
- Mum 13%
- Non mum 12%
My fertility/possibility of not being able to conceive if I want to
- Mum 4%
- Non mum 23%
Looking older
- Mum 7%
- Non mum 9%
Question: Which 3 things from the list below are you most worried about in the next 10 years?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:
Mum: 564
Non mum: 424
Societal expectations
How do women feel about the expectations placed on women today?
(% Agree)
The expectations placed on women today are higher than ever
- Mum 70%
- Non mum 65%
There is an expectation of what I should have done by a certain age
- Mum 58%
- Non mum 68%
Being a woman today is more complicated than ever before
- Mum 58%
- Non mum 54%
The pursuit of perfection is a hamster wheel I want to get off
- Mum 41%
- Non mum 42%
Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:
Mum: 564
Non mum: 424
Self-confidence
Are women still their own worst enemy?
(% Agree)
Other people's rules are not my rules
- Mum 63%
- Non mum 58%
Sometimes I feel invisible
- Mum 56%
- Non mum 59%
I frequently experience a sense of self doubt
- Mum 53%
- Non mum 58%
I need to prove myself. Every. Single. Day.
- Mum 30%
- Non mum 32%
I am a risk taker
- Mum 26%
- Non mum 30%
I feel confident everyday
- Mum 27%
- Non mum 24%
Question: These statements relate to your mindset. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:
Mum: 564
Non mum: 424
Gender equality
Gender equality in Australia. Are we there yet?
(% Agree)
Women my age are expected to be perfect more than men my age
- Mum 61%
- Non mum 62%
I earn the same or more than my partner
- Mum 26%
- Non mum 47%
In the media, women are portrayed as equally funny as men
- Mum 33%
- Non mum 31%
In the media, women are portrayed as equally intelligent as men
- Mum 27%
- Non mum 24%
In the media, women are portrayed as leaders, just as much as men are
- Mum 25%
- Non mum 21%
The pay-gap to men has improved for Australian women in the last five years
- Mum 18%
- Non mum 20%
Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:
Mum: 564
Non mum: 424
Attitudes towards finance
Do Australian women feel empowered about their finances?
(% Agree)
I want to feel comfortable getting financial advice from people I trust
- Mum 76%
- Non mum 75%
Owning property helps me create a legacy to pass on to future generations
- Mum 68%
- Non mum 44%
I feel like I don't know enough about my superannuation fund
- Mum 53%
- Non mum 62%
I need to hear that property isn't the only way to be financially secure
- Mum 49%
- Non mum 47%
Single women are treated like they can't buy property alone
- Mum 46%
- Non mum 49%
Owning a property is a daunting process
- Mum 41%
- Non mum 56%
I need an invisible safety net, so I can take financial risks on my own
- Mum 41%
- Non mum 46%
I could be seen as a failure if I never own property
- Mum 39%
- Non mum 46%
It's not clear what happens to my superannuation payments when / if I go on extended maternity leave
- Mum 32%
- Non mum 40%
Financial service advisors talk down to women as if we cannot understand more than just the basics
- Mum 37%
- Non mum 32%
Save or splurge? It's about style on any budget
- Mum 36%
- Non mum 32%
I wish someone could automate my budget and spending for me in a way that works for me
- Mum 33%
- Non mum 33%
I don't feel qualified to manage my own finances, but I know I must
- Mum 25%
- Non mum 32%
I can't budget to meet my lifestyle aspirations
- Mum 25%
- Non mum 25%
When it comes to money, I'm a bundle of nerves
- Mum 23%
- Non mum 27%
Question: These statements relate to finance and investments. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:
Mum: 564
Non mum: 424