Women’s future concerns

What’s keeping Australian women up at night?

(% selected in the Top 3)

Having enough money to retire on

  • Mum 43%
  • Non mum 33%

The safety of my children

  • Mum 43%
  • Non mum 3%

Finding or keeping a good job

  • Mum 16%
  • Non mum 37%

Finding or maintaining a happy relationship

  • Mum 16%
  • Non mum 33%

Finding the time to keep fit and healthy

  • Mum 23%
  • Non mum 23%

Maintaining an ideal body weight

  • Mum 19%
  • Non mum 26%

Being able to afford to buy my own home

  • Mum 12%
  • Non mum 34%

Providing a good start in life for my children

  • Mum 31%
  • Non mum 5%

Having to care for ageing parents

  • Mum 20%
  • Non mum 19%

Balancing work with being a good parent

  • Mum 25%
  • Non mum 8%

Feeling older

  • Mum 15%
  • Non mum 14%

The health of the Australian economy

  • Mum 13%
  • Non mum 12%

My fertility/possibility of not being able to conceive if I want to

  • Mum 4%
  • Non mum 23%

Looking older

  • Mum 7%
  • Non mum 9%

Question: Which 3 things from the list below are you most worried about in the next 10 years?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:

Mum: 564
Non mum: 424

Societal expectations

How do women feel about the expectations placed on women today?

(% Agree)

The expectations placed on women today are higher than ever

  • Mum 70%
  • Non mum 65%

There is an expectation of what I should have done by a certain age

  • Mum 58%
  • Non mum 68%

Being a woman today is more complicated than ever before

  • Mum 58%
  • Non mum 54%

The pursuit of perfection is a hamster wheel I want to get off

  • Mum 41%
  • Non mum 42%

Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:

Mum: 564
Non mum: 424

Self-confidence

Are women still their own worst enemy?

(% Agree)

Other people's rules are not my rules

  • Mum 63%
  • Non mum 58%

Sometimes I feel invisible

  • Mum 56%
  • Non mum 59%

I frequently experience a sense of self doubt

  • Mum 53%
  • Non mum 58%

I need to prove myself. Every. Single. Day.

  • Mum 30%
  • Non mum 32%

I am a risk taker

  • Mum 26%
  • Non mum 30%

I feel confident everyday

  • Mum 27%
  • Non mum 24%

Question: These statements relate to your mindset. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:

Mum: 564
Non mum: 424

Gender equality

Gender equality in Australia. Are we there yet?

(% Agree)

Women my age are expected to be perfect more than men my age

  • Mum 61%
  • Non mum 62%

I earn the same or more than my partner

  • Mum 26%
  • Non mum 47%

In the media, women are portrayed as equally funny as men

  • Mum 33%
  • Non mum 31%

In the media, women are portrayed as equally intelligent as men

  • Mum 27%
  • Non mum 24%

In the media, women are portrayed as leaders, just as much as men are

  • Mum 25%
  • Non mum 21%

The pay-gap to men has improved for Australian women in the last five years

  • Mum 18%
  • Non mum 20%

Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:

Mum: 564
Non mum: 424

Attitudes towards finance

Do Australian women feel empowered about their finances?

(% Agree)

I want to feel comfortable getting financial advice from people I trust

  • Mum 76%
  • Non mum 75%

Owning property helps me create a legacy to pass on to future generations

  • Mum 68%
  • Non mum 44%

I feel like I don't know enough about my superannuation fund

  • Mum 53%
  • Non mum 62%

I need to hear that property isn't the only way to be financially secure

  • Mum 49%
  • Non mum 47%

Single women are treated like they can't buy property alone

  • Mum 46%
  • Non mum 49%

Owning a property is a daunting process

  • Mum 41%
  • Non mum 56%

I need an invisible safety net, so I can take financial risks on my own

  • Mum 41%
  • Non mum 46%

I could be seen as a failure if I never own property

  • Mum 39%
  • Non mum 46%

It's not clear what happens to my superannuation payments when / if I go on extended maternity leave

  • Mum 32%
  • Non mum 40%

Financial service advisors talk down to women as if we cannot understand more than just the basics

  • Mum 37%
  • Non mum 32%

Save or splurge? It's about style on any budget

  • Mum 36%
  • Non mum 32%

I wish someone could automate my budget and spending for me in a way that works for me

  • Mum 33%
  • Non mum 33%

I don't feel qualified to manage my own finances, but I know I must

  • Mum 25%
  • Non mum 32%

I can't budget to meet my lifestyle aspirations

  • Mum 25%
  • Non mum 25%

When it comes to money, I'm a bundle of nerves

  • Mum 23%
  • Non mum 27%

Question: These statements relate to finance and investments. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:

Mum: 564
Non mum: 424