Women’s future concerns

What’s keeping Australian women up at night?

(% selected in the Top 3)

Having enough money to retire on

  • 18-24 12%
  • 25-34 16%
  • 35-49 39%
  • 50-59 67%

The safety of my children

  • 18-24 6%
  • 25-34 19%
  • 35-49 34%
  • 50-59 27%

Finding or keeping a good job

  • 18-24 51%
  • 25-34 31%
  • 35-49 19%
  • 50-59 16%

Finding or maintaining a happy relationship

  • 18-24 41%
  • 25-34 26%
  • 35-49 21%
  • 50-59 19%

Finding the time to keep fit and healthy

  • 18-24 25%
  • 25-34 22%
  • 35-49 24%
  • 50-59 22%

Maintaining an ideal body weight

  • 18-24 19%
  • 25-34 19%
  • 35-49 21%
  • 50-59 29%

Being able to afford to buy my own home

  • 18-24 58%
  • 25-34 35%
  • 35-49 15%
  • 50-59 4%

Providing a good start in life for my children

  • 18-24 9%
  • 25-34 27%
  • 35-49 24%
  • 50-59 11%

Having to care for ageing parents

  • 18-24 8%
  • 25-34 14%
  • 35-49 20%
  • 50-59 27%

Balancing work with being a good parent

  • 18-24 16%
  • 25-34 24%
  • 35-49 23%
  • 50-59 6%

Feeling older

  • 18-24 9%
  • 25-34 8%
  • 35-49 11%
  • 50-59 28%

The health of the Australian economy

  • 18-24 10%
  • 25-34 11%
  • 35-49 11%
  • 50-59 17%

My fertility/possibility of not being able to conceive if I want to

  • 18-24 17%
  • 25-34 23%
  • 35-49 12%
  • 50-59 0%

Looking older

  • 18-24 2%
  • 25-34 6%
  • 35-49 9%
  • 50-59 10%

Question: Which 3 things from the list below are you most worried about in the next 10 years?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:

18-24: 106
25-34: 237
35-49: 376
50-59: 269

Societal expectations

How do women feel about the expectations placed on women today?

(% Agree)

The expectations placed on women today are higher than ever

  • 18-24 58%
  • 25-34 72%
  • 35-49 69%
  • 50-59 68%

There is an expectation of what I should have done by a certain age

  • 18-24 72%
  • 25-34 78%
  • 35-49 59%
  • 50-59 50%

Being a woman today is more complicated than ever before

  • 18-24 57%
  • 25-34 58%
  • 35-49 57%
  • 50-59 55%

The pursuit of perfection is a hamster wheel I want to get off

  • 18-24 47%
  • 25-34 44%
  • 35-49 43%
  • 50-59 35%

Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:

18-24: 106
25-34: 237
35-49: 376
50-59: 269

Self-confidence

Are women still their own worst enemy?

(% Agree)

Other people's rules are not my rules

  • 18-24 56%
  • 25-34 57%
  • 35-49 64%
  • 50-59 62%

Sometimes I feel invisible

  • 18-24 59%
  • 25-34 57%
  • 35-49 56%
  • 50-59 58%

I frequently experience a sense of self doubt

  • 18-24 63%
  • 25-34 60%
  • 35-49 53%
  • 50-59 49%

I need to prove myself. Every. Single. Day.

  • 18-24 42%
  • 25-34 34%
  • 35-49 32%
  • 50-59 20%

I am a risk taker

  • 18-24 29%
  • 25-34 31%
  • 35-49 29%
  • 50-59 25%

I feel confident everyday

  • 18-24 19%
  • 25-34 24%
  • 35-49 28%
  • 50-59 27%

Question: These statements relate to your mindset. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:

18-24: 106
25-34: 237
35-49: 376
50-59: 269

Gender equality

Gender equality in Australia. Are we there yet?

(% Agree)

Women my age are expected to be perfect more than men my age

  • 18-24 62%
  • 25-34 69%
  • 35-49 62%
  • 50-59 55%

I earn the same or more than my partner

  • 18-24 39%
  • 25-34 35%
  • 35-49 33%
  • 50-59 28%

In the media, women are portrayed as equally funny as men

  • 18-24 22%
  • 25-34 30%
  • 35-49 35%
  • 50-59 33%

In the media, women are portrayed as equally intelligent as men

  • 18-24 25%
  • 25-34 27%
  • 35-49 26%
  • 50-59 25%

In the media, women are portrayed as leaders, just as much as men are

  • 18-24 21%
  • 25-34 26%
  • 35-49 24%
  • 50-59 20%

The pay-gap to men has improved for Australian women in the last five years

  • 18-24 24%
  • 25-34 26%
  • 35-49 14%
  • 50-59 17%

Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:

18-24: 106
25-34: 237
35-49: 376
50-59: 269

Attitudes towards finance

Do Australian women feel empowered about their finances?

(% Agree)

I want to feel comfortable getting financial advice from people I trust

  • 18-24 67%
  • 25-34 81%
  • 35-49 74%
  • 50-59 77%

Owning property helps me create a legacy to pass on to future generations

  • 18-24 48%
  • 25-34 60%
  • 35-49 57%
  • 50-59 60%

I feel like I don't know enough about my superannuation fund

  • 18-24 71%
  • 25-34 64%
  • 35-49 56%
  • 50-59 46%

I need to hear that property isn't the only way to be financially secure

  • 18-24 48%
  • 25-34 50%
  • 35-49 45%
  • 50-59 51%

Single women are treated like they can't buy property alone

  • 18-24 56%
  • 25-34 52%
  • 35-49 47%
  • 50-59 41%

Owning a property is a daunting process

  • 18-24 67%
  • 25-34 61%
  • 35-49 44%
  • 50-59 33%

I need an invisible safety net, so I can take financial risks on my own

  • 18-24 45%
  • 25-34 50%
  • 35-49 42%
  • 50-59 38%

I could be seen as a failure if I never own property

  • 18-24 51%
  • 25-34 57%
  • 35-49 40%
  • 50-59 29%

It's not clear what happens to my superannuation payments when / if I go on extended maternity leave

  • 18-24 56%
  • 25-34 52%
  • 35-49 32%
  • 50-59 17%

Financial service advisors talk down to women as if we cannot understand more than just the basics

  • 18-24 29%
  • 25-34 36%
  • 35-49 34%
  • 50-59 36%

Save or splurge? It's about style on any budget

  • 18-24 29%
  • 25-34 36%
  • 35-49 36%
  • 50-59 32%

I wish someone could automate my budget and spending for me in a way that works for me

  • 18-24 41%
  • 25-34 37%
  • 35-49 32%
  • 50-59 27%

I don't feel qualified to manage my own finances, but I know I must

  • 18-24 43%
  • 25-34 31%
  • 35-49 26%
  • 50-59 23%

I can't budget to meet my lifestyle aspirations

  • 18-24 30%
  • 25-34 25%
  • 35-49 26%
  • 50-59 22%

When it comes to money, I'm a bundle of nerves

  • 18-24 42%
  • 25-34 27%
  • 35-49 25%
  • 50-59 14%

Question: These statements relate to finance and investments. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:

18-24: 106
25-34: 237
35-49: 376
50-59: 269