Women’s future concerns
What’s keeping Australian women up at night?
(% selected in the Top 3)
Having enough money to retire on
- 18-24 12%
- 25-34 16%
- 35-49 39%
- 50-59 67%
The safety of my children
- 18-24 6%
- 25-34 19%
- 35-49 34%
- 50-59 27%
Finding or keeping a good job
- 18-24 51%
- 25-34 31%
- 35-49 19%
- 50-59 16%
Finding or maintaining a happy relationship
- 18-24 41%
- 25-34 26%
- 35-49 21%
- 50-59 19%
Finding the time to keep fit and healthy
- 18-24 25%
- 25-34 22%
- 35-49 24%
- 50-59 22%
Maintaining an ideal body weight
- 18-24 19%
- 25-34 19%
- 35-49 21%
- 50-59 29%
Being able to afford to buy my own home
- 18-24 58%
- 25-34 35%
- 35-49 15%
- 50-59 4%
Providing a good start in life for my children
- 18-24 9%
- 25-34 27%
- 35-49 24%
- 50-59 11%
Having to care for ageing parents
- 18-24 8%
- 25-34 14%
- 35-49 20%
- 50-59 27%
Balancing work with being a good parent
- 18-24 16%
- 25-34 24%
- 35-49 23%
- 50-59 6%
Feeling older
- 18-24 9%
- 25-34 8%
- 35-49 11%
- 50-59 28%
The health of the Australian economy
- 18-24 10%
- 25-34 11%
- 35-49 11%
- 50-59 17%
My fertility/possibility of not being able to conceive if I want to
- 18-24 17%
- 25-34 23%
- 35-49 12%
- 50-59 0%
Looking older
- 18-24 2%
- 25-34 6%
- 35-49 9%
- 50-59 10%
Question: Which 3 things from the list below are you most worried about in the next 10 years?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:
18-24: 106
25-34: 237
35-49: 376
50-59: 269
Societal expectations
How do women feel about the expectations placed on women today?
(% Agree)
The expectations placed on women today are higher than ever
- 18-24 58%
- 25-34 72%
- 35-49 69%
- 50-59 68%
There is an expectation of what I should have done by a certain age
- 18-24 72%
- 25-34 78%
- 35-49 59%
- 50-59 50%
Being a woman today is more complicated than ever before
- 18-24 57%
- 25-34 58%
- 35-49 57%
- 50-59 55%
The pursuit of perfection is a hamster wheel I want to get off
- 18-24 47%
- 25-34 44%
- 35-49 43%
- 50-59 35%
Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:
18-24: 106
25-34: 237
35-49: 376
50-59: 269
Self-confidence
Are women still their own worst enemy?
(% Agree)
Other people's rules are not my rules
- 18-24 56%
- 25-34 57%
- 35-49 64%
- 50-59 62%
Sometimes I feel invisible
- 18-24 59%
- 25-34 57%
- 35-49 56%
- 50-59 58%
I frequently experience a sense of self doubt
- 18-24 63%
- 25-34 60%
- 35-49 53%
- 50-59 49%
I need to prove myself. Every. Single. Day.
- 18-24 42%
- 25-34 34%
- 35-49 32%
- 50-59 20%
I am a risk taker
- 18-24 29%
- 25-34 31%
- 35-49 29%
- 50-59 25%
I feel confident everyday
- 18-24 19%
- 25-34 24%
- 35-49 28%
- 50-59 27%
Question: These statements relate to your mindset. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:
18-24: 106
25-34: 237
35-49: 376
50-59: 269
Gender equality
Gender equality in Australia. Are we there yet?
(% Agree)
Women my age are expected to be perfect more than men my age
- 18-24 62%
- 25-34 69%
- 35-49 62%
- 50-59 55%
I earn the same or more than my partner
- 18-24 39%
- 25-34 35%
- 35-49 33%
- 50-59 28%
In the media, women are portrayed as equally funny as men
- 18-24 22%
- 25-34 30%
- 35-49 35%
- 50-59 33%
In the media, women are portrayed as equally intelligent as men
- 18-24 25%
- 25-34 27%
- 35-49 26%
- 50-59 25%
In the media, women are portrayed as leaders, just as much as men are
- 18-24 21%
- 25-34 26%
- 35-49 24%
- 50-59 20%
The pay-gap to men has improved for Australian women in the last five years
- 18-24 24%
- 25-34 26%
- 35-49 14%
- 50-59 17%
Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:
18-24: 106
25-34: 237
35-49: 376
50-59: 269
Attitudes towards finance
Do Australian women feel empowered about their finances?
(% Agree)
I want to feel comfortable getting financial advice from people I trust
- 18-24 67%
- 25-34 81%
- 35-49 74%
- 50-59 77%
Owning property helps me create a legacy to pass on to future generations
- 18-24 48%
- 25-34 60%
- 35-49 57%
- 50-59 60%
I feel like I don't know enough about my superannuation fund
- 18-24 71%
- 25-34 64%
- 35-49 56%
- 50-59 46%
I need to hear that property isn't the only way to be financially secure
- 18-24 48%
- 25-34 50%
- 35-49 45%
- 50-59 51%
Single women are treated like they can't buy property alone
- 18-24 56%
- 25-34 52%
- 35-49 47%
- 50-59 41%
Owning a property is a daunting process
- 18-24 67%
- 25-34 61%
- 35-49 44%
- 50-59 33%
I need an invisible safety net, so I can take financial risks on my own
- 18-24 45%
- 25-34 50%
- 35-49 42%
- 50-59 38%
I could be seen as a failure if I never own property
- 18-24 51%
- 25-34 57%
- 35-49 40%
- 50-59 29%
It's not clear what happens to my superannuation payments when / if I go on extended maternity leave
- 18-24 56%
- 25-34 52%
- 35-49 32%
- 50-59 17%
Financial service advisors talk down to women as if we cannot understand more than just the basics
- 18-24 29%
- 25-34 36%
- 35-49 34%
- 50-59 36%
Save or splurge? It's about style on any budget
- 18-24 29%
- 25-34 36%
- 35-49 36%
- 50-59 32%
I wish someone could automate my budget and spending for me in a way that works for me
- 18-24 41%
- 25-34 37%
- 35-49 32%
- 50-59 27%
I don't feel qualified to manage my own finances, but I know I must
- 18-24 43%
- 25-34 31%
- 35-49 26%
- 50-59 23%
I can't budget to meet my lifestyle aspirations
- 18-24 30%
- 25-34 25%
- 35-49 26%
- 50-59 22%
When it comes to money, I'm a bundle of nerves
- 18-24 42%
- 25-34 27%
- 35-49 25%
- 50-59 14%
Question: These statements relate to finance and investments. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size:
18-24: 106
25-34: 237
35-49: 376
50-59: 269