“I’m scared of making big financial decisions;
I don’t even understand my super”

Women’s future concerns

What’s keeping Australian women up at night?

(% selected in the Top 3)

Having enough money to retire on

%

The safety of my children

%

Finding or keeping a good job

%

Finding or maintaining a happy relationship

%

Finding the time to keep fit and healthy

%

Maintaining an ideal body weight

%

Being able to afford to buy my own home

%

Providing a good start in life for my children

%

Having to care for ageing parents

%

Balancing work with being a good parent

%

Feeling older

%

The health of the Australian economy

%

My fertility/possibility of not being able to conceive if I want to

%

Looking older

%

Question: Which 3 things from the list below are you most worried about in the next 10 years?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size: 988 Women 18-59

Societal expectations

How do women feel about the expectations placed on women today?

(% Agree)

The expectations placed on women today are higher than ever

%

There is an expectation of what I should have done by a certain age

%

Being a woman today is more complicated than ever before

%

The pursuit of perfection is a hamster wheel I want to get off

%

Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size: 988 Women 18-59

Self-confidence

Are women still their own worst enemy?

(% Agree)

Other people's rules are not my rules

%

Sometimes I feel invisible

%

I frequently experience a sense of self doubt

%

I need to prove myself. Every. Single. Day.

%

I am a risk taker

%

I feel confident everyday

%

Question: These statements relate to your mindset. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size: 988 Women 18-59

Gender equality

Gender equality in Australia. Are we there yet?

(% Agree)

Women my age are expected to be perfect more than men my age

%

I earn the same or more than my partner

%

In the media, women are portrayed as equally funny as men

%

In the media, women are portrayed as equally intelligent as men

%

In the media, women are portrayed as leaders, just as much as men are

%

The pay-gap to men has improved for Australian women in the last five years

%

Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size: 988 Women 18-59

Attitudes towards finance

Do Australian women feel empowered about their finances?

(% Agree)

I want to feel comfortable getting financial advice from people I trust

%

Owning property helps me create a legacy to pass on to future generations

%

I feel like I don't know enough about my superannuation fund

%

I need to hear that property isn't the only way to be financially secure

%

Single women are treated like they can't buy property alone

%

Owning a property is a daunting process

%

I need an invisible safety net, so I can take financial risks on my own

%

I could be seen as a failure if I never own property

%

It's not clear what happens to my superannuation payments when / if I go on extended maternity leave

%

Financial service advisors talk down to women as if we cannot understand more than just the basics

%

Save or splurge? It's about style on any budget

%

I wish someone could automate my budget and spending for me in a way that works for me

%

I don't feel qualified to manage my own finances, but I know I must

%

I can't budget to meet my lifestyle aspirations

%

When it comes to money, I'm a bundle of nerves

%

Question: These statements relate to finance and investments. How much do you agree or disagree with these statements?

Source: “The Whimn Way” Digital Networks Australia 2017
Sample size: 988 Women 18-59