Women’s future concerns
What’s keeping Australian women up at night?
(% selected in the Top 3)
Having enough money to retire on
%
The safety of my children
%
Finding or keeping a good job
%
Finding or maintaining a happy relationship
%
Finding the time to keep fit and healthy
%
Maintaining an ideal body weight
%
Being able to afford to buy my own home
%
Providing a good start in life for my children
%
Having to care for ageing parents
%
Balancing work with being a good parent
%
Feeling older
%
The health of the Australian economy
%
My fertility/possibility of not being able to conceive if I want to
%
Looking older
%
Question: Which 3 things from the list below are you most worried about in the next 10 years?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size: 988 Women 18-59
Societal expectations
How do women feel about the expectations placed on women today?
(% Agree)
The expectations placed on women today are higher than ever
%
There is an expectation of what I should have done by a certain age
%
Being a woman today is more complicated than ever before
%
The pursuit of perfection is a hamster wheel I want to get off
%
Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size: 988 Women 18-59
Self-confidence
Are women still their own worst enemy?
(% Agree)
Other people's rules are not my rules
%
Sometimes I feel invisible
%
I frequently experience a sense of self doubt
%
I need to prove myself. Every. Single. Day.
%
I am a risk taker
%
I feel confident everyday
%
Question: These statements relate to your mindset. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size: 988 Women 18-59
Gender equality
Gender equality in Australia. Are we there yet?
(% Agree)
Women my age are expected to be perfect more than men my age
%
I earn the same or more than my partner
%
In the media, women are portrayed as equally funny as men
%
In the media, women are portrayed as equally intelligent as men
%
In the media, women are portrayed as leaders, just as much as men are
%
The pay-gap to men has improved for Australian women in the last five years
%
Question: These statements relate to the expectations, portrayal, and diversity of women today. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size: 988 Women 18-59
Attitudes towards finance
Do Australian women feel empowered about their finances?
(% Agree)
I want to feel comfortable getting financial advice from people I trust
%
Owning property helps me create a legacy to pass on to future generations
%
I feel like I don't know enough about my superannuation fund
%
I need to hear that property isn't the only way to be financially secure
%
Single women are treated like they can't buy property alone
%
Owning a property is a daunting process
%
I need an invisible safety net, so I can take financial risks on my own
%
I could be seen as a failure if I never own property
%
It's not clear what happens to my superannuation payments when / if I go on extended maternity leave
%
Financial service advisors talk down to women as if we cannot understand more than just the basics
%
Save or splurge? It's about style on any budget
%
I wish someone could automate my budget and spending for me in a way that works for me
%
I don't feel qualified to manage my own finances, but I know I must
%
I can't budget to meet my lifestyle aspirations
%
When it comes to money, I'm a bundle of nerves
%
Question: These statements relate to finance and investments. How much do you agree or disagree with these statements?
Source: “The Whimn Way” Digital Networks Australia 2017
Sample size: 988 Women 18-59