Our health & wellness have been impacted by social distancing and lockdown
(% Total)
Those who rate their overall health as good, very good or excellent
pre-COVID19
- MEN 81%
- WOMEN 77%
Those who rate their overall health as good, very good or excellent NOW
- MEN 77%
- WOMEN 71%
Those who rate their physical health as good, very good or excellent
pre-COVID19
- Not Stressed 14%
- Stressed 43%
Those who rate their physical health as good, very good or excellent
pre-COVID19
- Men 77%
- Women 74%
Those who rate their physical health as good, very good or excellent NOW
- Men 72%
- Women 66%
Those who rate their mental/ emotional health as good, very good or excellent pre-COVID19
- MEN 83%
- WOMEN 78%
Those who rate their mental/ emotional health as good, very good or excellent NOW
- MEN 78%
- WOMEN 70%
We are witnessing the acceleration of behaviour change broadly as consumers develop new habits
(% Total)
Top health components we’re doing more than usual
Feeling stressed
- Men 26%
- Women 36%
Exercising at home with gym/workout equipment
- Men 27%
- Women 26%
Exercising with a personal trainer
- Men 35%
- Women 35%
Top health components we’re doing less than usual
Sleeping Well
- Men 25%
- Women 25%
Online workouts
- Men 26%
- Women 31%
Exercising outdoors
- Men 18%
- Women 29%
Eating/snacking
- Men 25%
- Women 29%
Consumers are more disposed to online channels than ever, well beyond shopping.
(% Agree)
Turn to the internet first for health information & advice
- Men 27%
- Women 45%
Those seeking health advice during lockdown turned to health & wellbeing websites such as body+soul.com.au
- Men 27%
- Women 31%
There are mixed emotions as restrictions ease
(% Agree)
I am relieved to be returning to normality and our regular family routine
- Men 49%
- Women 43%
I am apprehensive about returning to normality, I think it is too soon to ease restrictions
- Men 25%
- Women 39%
I am excited to be returning to normality, I can’t wait to get out and about
- Men 26%
- Women 19%
I am worried about getting COVD-19 as we come out of lockdown
- Men 47%
- Women 54%
I am actively trying to boost my immune system to stay healthy with e.g. diet, vitamins & supplements
- Men 39%
- Women 50%
I will socialise and go to restaurants/cafes/pubs as soon as I can
- Men 43%
- Women 33%
As we come out of lockdown we are focussing on connection and health & wellbeing ahead of treating ourselves
(% Agree)
Very important as we come out of lockdown
Staying connected to friends & family
- Men 55%
- Women 59%
Feeling Good
- Men 48%
- Women 58%
Eating well
- Men 43%
- Women 57%
Managing stress levels
- Men 39%
- Women 54%
Somewhat important as we come out of lockdown
Looking good
- Men 37%
- Women 52%
Exercising
- Men 41%
- Women 43%
Treating/pampering myself
- Men 34%
- Women 46%
Source: Body+Soul Post-Pandemic Health Trends, May 2020 n=997