Our health & wellness have been impacted by social distancing and lockdown
(% Agree)
Those who rate their overall health as good, very good or excellent pre-COVID19
- Under 35s 78%
- Over 35s 79%
Those who rate their overall health as good, very good or excellent NOW
- Under 35 74%
- Over 35s 74%
Those who rate their physical health as good, very good or excellent pre-COVID19
- Under 35s 75%
- Over 35s 75%
Those who rate their physical health as good, very good or excellent NOW
- Under 35s 60%
- Over 35s 71%
Those who rate their mental/emotional health as good, very good or excellent pre-COVID19
- Under 35s 81%
- Over 35s 80%
Those who rate their mental/emotional health as good, very good or excellent NOW
- Under 35 76%
- Over 35s 73%
We are witnessing the acceleration of behaviour change broadly as consumers develop new habits
(% Agree)
Top health components we’re doing more than usual
Feeling stressed
- Under 35s 36%
- Over 35s 31%
Online workouts
- Under 35 39%
- Over 35s 26%
Exercising outdoors
- Under 35s 21%
- Over 35s 24%
Eating/snacking
- Under 35s 21%
- Over 35s 28%
Top health components we’re doing less than usual
Sleeping well
- Under 35s 24%
- Over 35s 25%
Exercising at home with gym/workout equipment
- Under 35 39%
- Over 35s 26%
Exercising with a personal trainer
- Under 35s 24%
- Over 35s 39%
Eating/snacking
- Under 35s 21%
- Over 35s 28%
Consumers are more disposed to online channels than ever, well beyond shopping
(% Agree)
Turn to the internet first for health information & advice
- Under 35s 64%
- Over 35s 31%
Those seeking health advice during lockdown turned to health & wellbeing websites such as body+soul.com.au
- Under 35 39%
- Over 35s 26%
There are mixed emotions as restrictions ease
(% Agree)
I am relieved to be returning to normality and our regular family routine
- Under 35s 31%
- Over 35s 48%
I am apprehensive about returning to normality, I think it is too soon to ease restrictions
- Under 35 30%
- Over 35s 32%
I am excited to be returning to normality, I can’t wait to get out and about
- Under 35s 39%
- Over 35s 19%
I am worried about getting COVD-19 as we come out of lockdown
- Under 35s 60%
- Over 35s 49%
I am actively trying to boost my immune system to stay healthy with e.g. diet, vitamins & supplements
- Under 35s 52%
- Over 35s 43%
I will socialise and go to restaurants/cafes/pubs as soon as I can
- Under 35 43%
- Over 35s 37%
As we come out of lockdown we are focussing on connection and health & wellbeing ahead of treating ourselves.
(% Agree)
Very important as we come out of lockdown
Staying connected to friends & family
- Under 35s 46%
- Over 35s 59%
Feeling Good
- Under 35 52%
- Over 35s 54%
Eating well
- Under 35s 47%
- Over 35s 51%
Managing stress levels
- Under 35s 54%
- Over 35s 45%
Somewhat important as we come out of lockdown
Looking good
- Under 35s 48%
- Over 35s 43%
Exercising
- Under 35 52%
- Over 35s 54%
Treating/pampering myself
- Under 35s 62%
- Over 35s 36%
Source: Body+Soul Post-Pandemic Health Trends, May 2020 n=997