Post-pandemic Australians are returning to a do-it-yourself, on-demand model of exercise. They’re focussing on health from the inside-out and the beauty of feeling good.

Our health & wellness have been impacted by social distancing and lockdown

(% Total)

Those who rate their overall health as good, very good or excellent pre-COVID19

%

Those who rate their overall health as good, very good or excellent NOW

%

Those who rate their physical health as good, very good or excellent pre-COVID19

%

Those who rate their physical health as good, very good or excellent NOW

%

Those who rate their mental/ emotional health as good, very good or excellent pre-COVID19

%

Those who rate their mental/ emotional health as good, very good or excellent NOW

%

We are witnessing the acceleration of behaviour change broadly as consumers develop new habits

(% Total)

Top health components we’re doing more than usual

Feeling stressed

%

Online workouts

%

Exercising outdoors

%

Eating/snacking

%

Top health components we’re doing less than usual

Sleeping well

%

Exercising at home with gym/workout equipment

%

Exercising with a personal trainer

%

Consumers are more disposed to online channels than ever, well beyond shopping.

(% Total)

Turn to the internet first for health information & advice

%

Those seeking health advice during lockdown turned to health & wellbeing websites such as body+soul.com.au

%

There are mixed emotions as restrictions ease

(% Total)

I am relieved to be returning to normality and our regular family routine

%

I am apprehensive about returning to normality, I think it is too soon to ease restrictions

%

I am excited to be returning to normality, I can’t wait to get out and about

%

I am worried about getting COVD-19 as we come out of lockdown

%

I am actively trying to boost my immune system to stay healthy with e.g. diet, vitamins & supplements

%

I will socialise and go to restaurants/cafes/pubs as soon as I can

%

As we come out of lockdown we are focussing on connection and health & wellbeing ahead of treating ourselves

(% Total)

Very important as we come out of lockdown

Staying connected to friends & family

%

Feeling Good

%

Eating Well

%

Managing stress levels

%

Somewhat important as we come out of lockdown

Looking good

%

Exercising

%

Treating/pampering myself

%

We know lives have been upended, what we planned to do, what we thought was going to happen this year, has gone out the window.

People have been simplifying and re-evaluating their lives during this time. As we come out of lockdown, these are health priorities now.

#1

General Health

#5

Emotional Health

#9

Natural Health

#2

Wellbeing e.g. sleep quality

#6

Healthy relationships

#10

Weight loss/ management

#3

Mental Health

#7

Fitness

#4

Nutrition & Diet

#8

Body Confidence

Source: Body+Soul Post-Pandemic Health Trends, May 2020 n=997