Post-pandemic Australians are returning to a do-it-yourself, on-demand model of exercise. They’re focussing on health from the inside-out and the beauty of feeling good.
Our health & wellness have been impacted by social distancing and lockdown
(% Total)
Those who rate their overall health as good, very good or excellent pre-COVID19
%
Those who rate their overall health as good, very good or excellent NOW
%
Those who rate their physical health as good, very good or excellent pre-COVID19
%
Those who rate their physical health as good, very good or excellent NOW
%
Those who rate their mental/ emotional health as good, very good or excellent pre-COVID19
%
Those who rate their mental/ emotional health as good, very good or excellent NOW
%
We are witnessing the acceleration of behaviour change broadly as consumers develop new habits
(% Total)
Top health components we’re doing more than usual
Feeling stressed
%
Online workouts
%
Exercising outdoors
%
Eating/snacking
%
Top health components we’re doing less than usual
Sleeping well
%
Exercising at home with gym/workout equipment
%
Exercising with a personal trainer
%
Consumers are more disposed to online channels than ever, well beyond shopping.
(% Total)
Turn to the internet first for health information & advice
%
Those seeking health advice during lockdown turned to health & wellbeing websites such as body+soul.com.au
%
There are mixed emotions as restrictions ease
(% Total)
I am relieved to be returning to normality and our regular family routine
%
I am apprehensive about returning to normality, I think it is too soon to ease restrictions
%
I am excited to be returning to normality, I can’t wait to get out and about
%
I am worried about getting COVD-19 as we come out of lockdown
%
I am actively trying to boost my immune system to stay healthy with e.g. diet, vitamins & supplements
%
I will socialise and go to restaurants/cafes/pubs as soon as I can
%
As we come out of lockdown we are focussing on connection and health & wellbeing ahead of treating ourselves
(% Total)
Very important as we come out of lockdown
Staying connected to friends & family
%
Feeling Good
%
Eating Well
%
Managing stress levels
%
Somewhat important as we come out of lockdown
Looking good
%
Exercising
%
Treating/pampering myself
%
We know lives have been upended, what we planned to do, what we thought was going to happen this year, has gone out the window.
People have been simplifying and re-evaluating their lives during this time. As we come out of lockdown, these are health priorities now.
#1
General Health
#5
Emotional Health
#9
Natural Health
#2
Wellbeing e.g. sleep quality
#6
Healthy relationships
#10
Weight loss/ management
#3
Mental Health
#7
Fitness
#4
Nutrition & Diet
#8
Body Confidence
Source: Body+Soul Post-Pandemic Health Trends, May 2020 n=997