ALL WOMEN
AGE RANGE
STRESSED / NOT STRESSED

She feels good overall but there’s room for improvement

(% Agree)

I rate my overall health as good, very good or excellent

  • Not Stressed 91%
  • Stressed 76%

I rate my mental/emotional health as good, very good or excellent

  • Not Stressed 91%
  • Stressed 58%

I rate my physical health as good, very good or excellent

  • Not Stressed 77%
  • Stressed 68%

I feel stressed half, most or all of the time – Young women feel stressed more often

(N/A)

She faces a number of barriers to a healthy lifestyle

(% Agree)

Internal Barriers:
I lack motivation

(N/A - Sample too small)

Internal Barriers:
I lack confidence

(N/A - Sample too small)

Internal Barriers:
I don't know where to start

(N/A - Sample too small)

Total internal barriers

(N/A - Sample too small)

External Barriers:
Cost

(N/A - Sample too small)

External Barriers:
Demands of family duties

(N/A - Sample too small)

External Barriers:
Lack of time

(N/A - Sample too small)

External Barriers:
Demands of work

(N/A - Sample too small)

External Barriers:
Unexpected life events

(N/A - Sample too small)

External Barriers:
Physical illness or injury

(N/A - Sample too small)

External Barriers:
Lack of a support network

(N/A - Sample too small)

Total external barriers

(N/A - Sample too small)

SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.

Sample size: 1,161

She’s dealing with a number of health concerns

(% Agree)

Mental Health (Net*)

  • Not Stressed 43%
  • Stressed 87%

Stress and anxiety*

  • Not Stressed 26%
  • Stressed 80%

Mental illness (e.g. depression)*

  • Not Stressed 14%
  • Stressed 43%

Emotional health*

  • Not Stressed 24%
  • Stressed 59%

Weight management

  • Not Stressed 63%
  • Stressed 64%

Physical condition

  • Not Stressed 38%
  • Stressed 41%

Hormonal balance

  • Not Stressed 33%
  • Stressed 43%

Memory

  • Not Stressed 19%
  • Stressed 25%

Sleep disorder

  • Not Stressed 10%
  • Stressed 20%

Menopause

  • Not Stressed 16%
  • Stressed 15%

Chronic Pain

  • Not Stressed 11%
  • Stressed 15%

Fertility

  • Not Stressed 9%
  • Stressed 15%

Other medical condition

  • Not Stressed 10%
  • Stressed 10%

SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.

Sample size: 1,161

She has a number of both cosmetic and medical skin concerns

(% Agree)

Fine lines and wrinkles

  • Not Stressed 50%
  • Stressed 43%

Very dry skin

  • Not Stressed 30%
  • Stressed 41%

Dark Under-Eye Circles

  • Not Stressed 28%
  • Stressed 40%

Cellulite

  • Not Stressed 30%
  • Stressed 38%

Blemishes and acne

  • Not Stressed 29%
  • Stressed 37%

Stretch marks

  • Not Stressed 18%
  • Stressed 22%

Pigmentation

  • Not Stressed 16%
  • Stressed 21%

Eczema

  • Not Stressed 15%
  • Stressed 16%

Dark spots

  • Not Stressed 13%
  • Stressed 12%

Excessive oil

  • Not Stressed 6%
  • Stressed 10%

Rosacea

  • Not Stressed 8%
  • Stressed 9%

Cold sores

  • Not Stressed 6%
  • Stressed 9%

Psoriasis

  • Not Stressed 5%
  • Stressed 7%

None of these

  • Not Stressed 9%
  • Stressed 5%

SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.

Sample size: 1,161

A holistic approach to health

Her knowledge and awareness is expanding her approach to health, which now includes spiritual and mental well-being

Holistic approach drives interest in wellbeing trends

Wellbeing trends being considered

(% Agree)

Meditation/Mindfulness

  • Not Stressed 53%
  • Stressed 68%

Wellness holidays

  • Not Stressed 49%
  • Stressed 50%

Naturopathy

  • Not Stressed 36%
  • Stressed 42%

Acupuncture

  • Not Stressed 38%
  • Stressed 37%

Natural beauty

  • Not Stressed 32%
  • Stressed 37%

Spiritual therapies

  • Not Stressed 22%
  • Stressed 31%

Complementary therapies

  • Not Stressed 22%
  • Stressed 23%

TCM (Traditional Chinese Medicine)

  • Not Stressed 18%
  • Stressed 19%

Ancient remedies

  • Not Stressed 14%
  • Stressed 16%

Astrology

  • Not Stressed 14%
  • Stressed 17%

Cryotherapy

  • Not Stressed 8%
  • Stressed 12%

Numerology

  • Not Stressed 7%
  • Stressed 8%

None of these

  • Not Stressed 14%
  • Stressed 8%

SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.

Sample size: 1,161

She's choosing nutrition and integration over extreme approaches

She manages her food intake and takes vitamins and supplements to achieve health instead of extreme or short-term diets

Nutrition Trends Considered

(% Agree)

Anti-inflammatory

  • Not Stressed 39%
  • Stressed 50%

Mediterranean

  • Not Stressed 38%
  • Stressed 35%

Plant-based

  • Not Stressed 30%
  • Stressed 36%

Organic foods

  • Not Stressed 30%
  • Stressed 33%

Detox

  • Not Stressed 26%
  • Stressed 31%

Digestive foods

  • Not Stressed 25%
  • Stressed 32%

Personalised

  • Not Stressed 23%
  • Stressed 26%

High fibre foods

  • Not Stressed 23%
  • Stressed 27%

Collagen-rich powders, supplements and beverages

  • Not Stressed 17%
  • Stressed 24%

Meat-free proteins

  • Not Stressed 18%
  • Stressed 19%

Raw food

  • Not Stressed 19%
  • Stressed 17%

The anti-diet

  • Not Stressed 6%
  • Stressed 8%

Hyper-functional beverages

  • Not Stressed 3%
  • Stressed 5%

Zone

  • Not Stressed 1%
  • Stressed 2%

Food hybrids

  • Not Stressed 1%
  • Stressed 2%

South beach

  • Not Stressed 1%
  • Stressed 2%

SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.

Sample size: 1,161

Healthy habits in the home form an intrinsic part of the healthy living movement

Sleep is an important part of a healthy lifestyle

How many hours of sleep do you usually get?

(% Agree)

Sleep more than 7 hours a night

  • Not Stressed 59%
  • Stressed 45%

More than 9 hours a night

  • Not Stressed 2%
  • Stressed 0%

8-9

  • Not Stressed 14%
  • Stressed 12%

7-8

  • Not Stressed 43%
  • Stressed 32%

6-7

  • Not Stressed 31%
  • Stressed 34%

5-6

  • Not Stressed 8%
  • Stressed 16%

Less than 5 hours a night

  • Not Stressed 1%
  • Stressed 4%

Vitamins and supplements are part of her daily routine

(% Agree)

Take vitamins and supplements

  • Not Stressed 71%
  • Stressed 75%

Frequency of taking vitamins and supplements

Daily

  • Not Stressed 74%
  • Stressed 74%

4-5 times a week

  • Not Stressed 10%
  • Stressed 10%

2-3 times a week

  • Not Stressed 8%
  • Stressed 9%

Once a week

  • Not Stressed 1%
  • Stressed 1%

Once every couple weeks

  • Not Stressed 2%
  • Stressed 3%

Once a month

  • Not Stressed 2%
  • Stressed 2%

Less often

  • Not Stressed 3%
  • Stressed 1%

She looks for products with health benefits

Women want products with health benefits and here are the areas of opportunity - regardless of age, women all want this

(% Agree)

Agree

  • Not Stressed 78%
  • Stressed 85%

She is exercising regularly, which is proving a stress buster

How often do you exercise?

(% Agree)

More than once a week

  • Not Stressed 84%
  • Stressed 78%

Everyday

  • Not Stressed 35%
  • Stressed 32%

A few times a week

  • Not Stressed 49%
  • Stressed 46%

Once a week

  • Not Stressed 8%
  • Stressed 10%

Every other week

  • Not Stressed 3%
  • Stressed 3%

Less often

  • Not Stressed 5%
  • Stressed 7%

Never

  • Not Stressed 1%
  • Stressed 2%

Fitness Trends Considered

Women are embracing high intensity workouts

(% Agree)

At home workouts

  • Not Stressed 50%
  • Stressed 57%

Weight loss workouts

  • Not Stressed 46%
  • Stressed 48%

Barre classes

  • Not Stressed 29%
  • Stressed 33%

Interval Treadmill Training

  • Not Stressed 31%
  • Stressed 31%

The Next F45

  • Not Stressed 29%
  • Stressed 31%

High impact versus low impact

  • Not Stressed 25%
  • Stressed 33%

Recovery workouts

  • Not Stressed 17%
  • Stressed 21%

Ninja Warrior workouts

  • Not Stressed 15%
  • Stressed 17%

SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.

Sample size: 1,161

Measuring health through a broader lens

Weight is no longer the primary measure of health as she takes on a more holistic and somewhat do-it yourself approach

She is using technology to measure and manage her health

(% Agree)

I use the internet, apps and/or smart devices to keep track of my personal wellbeing and health goals

  • Not Stressed 72%
  • Stressed 70%

I use online resources and apps to take control of my own health and self-diagnose

  • Not Stressed 59%
  • Stressed 66%

I use the internet, apps and/or smart devices to manage their health conditions

  • Not Stressed 52%
  • Stressed 57%

Devices and Tools Used

Any Apps (Net)

  • Not Stressed 76%
  • Stressed 80%

Activity trackers

  • Not Stressed 51%
  • Stressed 48%

Fitness apps

  • Not Stressed 45%
  • Stressed 51%

Nutrition and diet apps

  • Not Stressed 29%
  • Stressed 34%

Meditation apps

  • Not Stressed 22%
  • Stressed 29%

Period tracking apps

  • Not Stressed 19%
  • Stressed 26%

Sleep cycle apps

  • Not Stressed 11%
  • Stressed 16%

Smart scales

  • Not Stressed 9%
  • Stressed 10%

DNA testing

  • Not Stressed 3%
  • Stressed 5%

None of these

  • Not Stressed 19%
  • Stressed 16%

SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.

Sample size: 1,161

The internet is her go-to for health information

She prefers health advice from experts yet still turns to the internet first, as she relies on websites for health content, information and self-diagnosis

(% Agree)

I like to get my health advice from experts/ medical professionals

  • Not Stressed 95%
  • Stressed 95%

I turn to the internet first for health information and advice

  • Not Stressed 76%
  • Stressed 78%

I trust the content and information on mybody+soul.com.au

  • Not Stressed 95%
  • Stressed 95%

SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.

Sample size: 1,161

A holistic approach drives interest in a great variety of health content

Health Topics Interested In

(% Agree)

Nutrition and diet

  • Not Stressed 75%
  • Stressed 79%

Weight management

  • Not Stressed 55%
  • Stressed 62%

Natural therapies

  • Not Stressed 46%
  • Stressed 50%

Hormonal balance

  • Not Stressed 37%
  • Stressed 46%

Depression and Anxiety

  • Not Stressed 19%
  • Stressed 55%

Bowel and gastrointestinal health

  • Not Stressed 31%
  • Stressed 39%

Skin conditions

  • Not Stressed 27%
  • Stressed 32%

Sleep disorders

  • Not Stressed 14%
  • Stressed 30%

Periods/menstruation

  • Not Stressed 18%
  • Stressed 26%

Autoimmune diseases

  • Not Stressed 16%
  • Stressed 21%

Menopause

  • Not Stressed 19%
  • Stressed 17%

Breast cancer

  • Not Stressed 10%
  • Stressed 13%

Blood pressure

  • Not Stressed 13%
  • Stressed 12%

Cholesterol

  • Not Stressed 15%
  • Stressed 12%

Endometriosis

  • Not Stressed 8%
  • Stressed 14%

PCOS

  • Not Stressed 8%
  • Stressed 13%

Contraception

  • Not Stressed 9%
  • Stressed 15%

Ovarian cancer

  • Not Stressed 7%
  • Stressed 11%

STIs

  • Not Stressed 4%
  • Stressed 6%

SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.

Sample size: 1,161

Insuring a healthy life

Managing her health also means the peace of mind that she and her family are insured and safe from risk

What personal insurance do you feel is important?

(% Agree)

Health insurance

  • Not Stressed 79%
  • Stressed 76%

Travel insurance

  • Not Stressed 67%
  • Stressed 67%

Life insurance

  • Not Stressed 38%
  • Stressed 38%

Income protection insurance

  • Not Stressed 35%
  • Stressed 34%

Disability insurance

  • Not Stressed 12%
  • Stressed 16%

Critical illness insurance

  • Not Stressed 10%
  • Stressed 16%

None of these

  • Not Stressed 6%
  • Stressed 8%

SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.

Sample size: 1,161