She feels good overall but there’s room for improvement
(% Agree)
I rate my overall health as good, very good or excellent
- Not Stressed 91%
- Stressed 76%
I rate my mental/emotional health as good, very good or excellent
- Not Stressed 91%
- Stressed 58%
I rate my physical health as good, very good or excellent
- Not Stressed 77%
- Stressed 68%
I feel stressed half, most or all of the time – Young women feel stressed more often
(N/A)
She faces a number of barriers to a healthy lifestyle
(% Agree)
Internal Barriers:
I lack motivation
(N/A - Sample too small)
Internal Barriers:
I lack confidence
(N/A - Sample too small)
Internal Barriers:
I don't know where to start
(N/A - Sample too small)
Total internal barriers
(N/A - Sample too small)
External Barriers:
Cost
(N/A - Sample too small)
External Barriers:
Demands of family duties
(N/A - Sample too small)
External Barriers:
Lack of time
(N/A - Sample too small)
External Barriers:
Demands of work
(N/A - Sample too small)
External Barriers:
Unexpected life events
(N/A - Sample too small)
External Barriers:
Physical illness or injury
(N/A - Sample too small)
External Barriers:
Lack of a support network
(N/A - Sample too small)
Total external barriers
(N/A - Sample too small)
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
She’s dealing with a number of health concerns
(% Agree)
Mental Health (Net*)
- Not Stressed 43%
- Stressed 87%
Stress and anxiety*
- Not Stressed 26%
- Stressed 80%
Mental illness (e.g. depression)*
- Not Stressed 14%
- Stressed 43%
Emotional health*
- Not Stressed 24%
- Stressed 59%
Weight management
- Not Stressed 63%
- Stressed 64%
Physical condition
- Not Stressed 38%
- Stressed 41%
Hormonal balance
- Not Stressed 33%
- Stressed 43%
Memory
- Not Stressed 19%
- Stressed 25%
Sleep disorder
- Not Stressed 10%
- Stressed 20%
Menopause
- Not Stressed 16%
- Stressed 15%
Chronic Pain
- Not Stressed 11%
- Stressed 15%
Fertility
- Not Stressed 9%
- Stressed 15%
Other medical condition
- Not Stressed 10%
- Stressed 10%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
She has a number of both cosmetic and medical skin concerns
(% Agree)
Fine lines and wrinkles
- Not Stressed 50%
- Stressed 43%
Very dry skin
- Not Stressed 30%
- Stressed 41%
Dark Under-Eye Circles
- Not Stressed 28%
- Stressed 40%
Cellulite
- Not Stressed 30%
- Stressed 38%
Blemishes and acne
- Not Stressed 29%
- Stressed 37%
Stretch marks
- Not Stressed 18%
- Stressed 22%
Pigmentation
- Not Stressed 16%
- Stressed 21%
Eczema
- Not Stressed 15%
- Stressed 16%
Dark spots
- Not Stressed 13%
- Stressed 12%
Excessive oil
- Not Stressed 6%
- Stressed 10%
Rosacea
- Not Stressed 8%
- Stressed 9%
Cold sores
- Not Stressed 6%
- Stressed 9%
Psoriasis
- Not Stressed 5%
- Stressed 7%
None of these
- Not Stressed 9%
- Stressed 5%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
A holistic approach to health
Her knowledge and awareness is expanding her approach to health, which now includes spiritual and mental well-being
Holistic approach drives interest in wellbeing trends
Wellbeing trends being considered
(% Agree)
Meditation/Mindfulness
- Not Stressed 53%
- Stressed 68%
Wellness holidays
- Not Stressed 49%
- Stressed 50%
Naturopathy
- Not Stressed 36%
- Stressed 42%
Acupuncture
- Not Stressed 38%
- Stressed 37%
Natural beauty
- Not Stressed 32%
- Stressed 37%
Spiritual therapies
- Not Stressed 22%
- Stressed 31%
Complementary therapies
- Not Stressed 22%
- Stressed 23%
TCM (Traditional Chinese Medicine)
- Not Stressed 18%
- Stressed 19%
Ancient remedies
- Not Stressed 14%
- Stressed 16%
Astrology
- Not Stressed 14%
- Stressed 17%
Cryotherapy
- Not Stressed 8%
- Stressed 12%
Numerology
- Not Stressed 7%
- Stressed 8%
None of these
- Not Stressed 14%
- Stressed 8%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
She's choosing nutrition and integration over extreme approaches
She manages her food intake and takes vitamins and supplements to achieve health instead of extreme or short-term diets
Nutrition Trends Considered
(% Agree)
Anti-inflammatory
- Not Stressed 39%
- Stressed 50%
Mediterranean
- Not Stressed 38%
- Stressed 35%
Plant-based
- Not Stressed 30%
- Stressed 36%
Organic foods
- Not Stressed 30%
- Stressed 33%
Detox
- Not Stressed 26%
- Stressed 31%
Digestive foods
- Not Stressed 25%
- Stressed 32%
Personalised
- Not Stressed 23%
- Stressed 26%
High fibre foods
- Not Stressed 23%
- Stressed 27%
Collagen-rich powders, supplements and beverages
- Not Stressed 17%
- Stressed 24%
Meat-free proteins
- Not Stressed 18%
- Stressed 19%
Raw food
- Not Stressed 19%
- Stressed 17%
The anti-diet
- Not Stressed 6%
- Stressed 8%
Hyper-functional beverages
- Not Stressed 3%
- Stressed 5%
Zone
- Not Stressed 1%
- Stressed 2%
Food hybrids
- Not Stressed 1%
- Stressed 2%
South beach
- Not Stressed 1%
- Stressed 2%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
Healthy habits in the home form an intrinsic part of the healthy living movement
Sleep is an important part of a healthy lifestyle
How many hours of sleep do you usually get?
(% Agree)
Sleep more than 7 hours a night
- Not Stressed 59%
- Stressed 45%
More than 9 hours a night
- Not Stressed 2%
- Stressed 0%
8-9
- Not Stressed 14%
- Stressed 12%
7-8
- Not Stressed 43%
- Stressed 32%
6-7
- Not Stressed 31%
- Stressed 34%
5-6
- Not Stressed 8%
- Stressed 16%
Less than 5 hours a night
- Not Stressed 1%
- Stressed 4%
Vitamins and supplements are part of her daily routine
(% Agree)
Take vitamins and supplements
- Not Stressed 71%
- Stressed 75%
Frequency of taking vitamins and supplements
Daily
- Not Stressed 74%
- Stressed 74%
4-5 times a week
- Not Stressed 10%
- Stressed 10%
2-3 times a week
- Not Stressed 8%
- Stressed 9%
Once a week
- Not Stressed 1%
- Stressed 1%
Once every couple weeks
- Not Stressed 2%
- Stressed 3%
Once a month
- Not Stressed 2%
- Stressed 2%
Less often
- Not Stressed 3%
- Stressed 1%
She looks for products with health benefits
Women want products with health benefits and here are the areas of opportunity - regardless of age, women all want this
(% Agree)
Agree
- Not Stressed 78%
- Stressed 85%
She is exercising regularly, which is proving a stress buster
How often do you exercise?
(% Agree)
More than once a week
- Not Stressed 84%
- Stressed 78%
Everyday
- Not Stressed 35%
- Stressed 32%
A few times a week
- Not Stressed 49%
- Stressed 46%
Once a week
- Not Stressed 8%
- Stressed 10%
Every other week
- Not Stressed 3%
- Stressed 3%
Less often
- Not Stressed 5%
- Stressed 7%
Never
- Not Stressed 1%
- Stressed 2%
Fitness Trends Considered
Women are embracing high intensity workouts
(% Agree)
At home workouts
- Not Stressed 50%
- Stressed 57%
Weight loss workouts
- Not Stressed 46%
- Stressed 48%
Barre classes
- Not Stressed 29%
- Stressed 33%
Interval Treadmill Training
- Not Stressed 31%
- Stressed 31%
The Next F45
- Not Stressed 29%
- Stressed 31%
High impact versus low impact
- Not Stressed 25%
- Stressed 33%
Recovery workouts
- Not Stressed 17%
- Stressed 21%
Ninja Warrior workouts
- Not Stressed 15%
- Stressed 17%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
Measuring health through a broader lens
Weight is no longer the primary measure of health as she takes on a more holistic and somewhat do-it yourself approach
She is using technology to measure and manage her health
(% Agree)
I use the internet, apps and/or smart devices to keep track of my personal wellbeing and health goals
- Not Stressed 72%
- Stressed 70%
I use online resources and apps to take control of my own health and self-diagnose
- Not Stressed 59%
- Stressed 66%
I use the internet, apps and/or smart devices to manage their health conditions
- Not Stressed 52%
- Stressed 57%
Devices and Tools Used
Any Apps (Net)
- Not Stressed 76%
- Stressed 80%
Activity trackers
- Not Stressed 51%
- Stressed 48%
Fitness apps
- Not Stressed 45%
- Stressed 51%
Nutrition and diet apps
- Not Stressed 29%
- Stressed 34%
Meditation apps
- Not Stressed 22%
- Stressed 29%
Period tracking apps
- Not Stressed 19%
- Stressed 26%
Sleep cycle apps
- Not Stressed 11%
- Stressed 16%
Smart scales
- Not Stressed 9%
- Stressed 10%
DNA testing
- Not Stressed 3%
- Stressed 5%
None of these
- Not Stressed 19%
- Stressed 16%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
The internet is her go-to for health information
She prefers health advice from experts yet still turns to the internet first, as she relies on websites for health content, information and self-diagnosis
(% Agree)
I like to get my health advice from experts/ medical professionals
- Not Stressed 95%
- Stressed 95%
I turn to the internet first for health information and advice
- Not Stressed 76%
- Stressed 78%
I trust the content and information on mybody+soul.com.au
- Not Stressed 95%
- Stressed 95%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
A holistic approach drives interest in a great variety of health content
Health Topics Interested In
(% Agree)
Nutrition and diet
- Not Stressed 75%
- Stressed 79%
Weight management
- Not Stressed 55%
- Stressed 62%
Natural therapies
- Not Stressed 46%
- Stressed 50%
Hormonal balance
- Not Stressed 37%
- Stressed 46%
Depression and Anxiety
- Not Stressed 19%
- Stressed 55%
Bowel and gastrointestinal health
- Not Stressed 31%
- Stressed 39%
Skin conditions
- Not Stressed 27%
- Stressed 32%
Sleep disorders
- Not Stressed 14%
- Stressed 30%
Periods/menstruation
- Not Stressed 18%
- Stressed 26%
Autoimmune diseases
- Not Stressed 16%
- Stressed 21%
Menopause
- Not Stressed 19%
- Stressed 17%
Breast cancer
- Not Stressed 10%
- Stressed 13%
Blood pressure
- Not Stressed 13%
- Stressed 12%
Cholesterol
- Not Stressed 15%
- Stressed 12%
Endometriosis
- Not Stressed 8%
- Stressed 14%
PCOS
- Not Stressed 8%
- Stressed 13%
Contraception
- Not Stressed 9%
- Stressed 15%
Ovarian cancer
- Not Stressed 7%
- Stressed 11%
STIs
- Not Stressed 4%
- Stressed 6%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
Insuring a healthy life
Managing her health also means the peace of mind that she and her family are insured and safe from risk
What personal insurance do you feel is important?
(% Agree)
Health insurance
- Not Stressed 79%
- Stressed 76%
Travel insurance
- Not Stressed 67%
- Stressed 67%
Life insurance
- Not Stressed 38%
- Stressed 38%
Income protection insurance
- Not Stressed 35%
- Stressed 34%
Disability insurance
- Not Stressed 12%
- Stressed 16%
Critical illness insurance
- Not Stressed 10%
- Stressed 16%
None of these
- Not Stressed 6%
- Stressed 8%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161