She feels good overall but there’s room for improvement
(% Agree)
I rate my overall health as good, very good or excellent
- Under 25 90%
- 25-44 79%
- 45+ 80%
I rate my mental/emotional health as good, very good or excellent
- Under 25 68%
- 25-44 70%
- 45+ 76%
I rate my physical health as good, very good or excellent
- Under 25 80%
- 25-44 71%
- 45+ 66%
I feel stressed half, most or all of the time – Young women feel stressed more often
- Under 25 67%
- 25-44 63%
- 45+ 47%
She faces a number of barriers to a healthy lifestyle
(% Agree)
Internal Barriers:
I lack motivation
(N/A - Sample too small)
Internal Barriers:
I lack confidence
(N/A - Sample too small)
Internal Barriers:
I don't know where to start
(N/A - Sample too small)
Total internal barriers
(N/A - Sample too small)
External Barriers:
Cost
(N/A - Sample too small)
External Barriers:
Demands of family duties
(N/A - Sample too small)
External Barriers:
Lack of time
(N/A - Sample too small)
External Barriers:
Demands of work
(N/A - Sample too small)
External Barriers:
Unexpected life events
(N/A - Sample too small)
External Barriers:
Physical illness or injury
(N/A - Sample too small)
External Barriers:
Lack of a support network
(N/A - Sample too small)
Total external barriers
(N/A - Sample too small)
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
She’s dealing with a number of health concerns
(% Agree)
Mental Health (Net*)
- Under 25 78%
- 25-44 73%
- 45+ 57%
Stress and anxiety*
- Under 25 66%
- 25-44 63%
- 45+ 45%
Mental illness (e.g. depression)*
- Under 25 35%
- 25-44 33%
- 45+ 25%
Emotional health*
- Under 25 53%
- 25-44 48%
- 45+ 35%
Weight management
- Under 25 62%
- 25-44 65%
- 45+ 63%
Physical condition
- Under 25 45%
- 25-44 41%
- 45+ 34%
Hormonal balance
- Under 25 44%
- 25-44 39%
- 45+ 36%
Memory
- Under 25 11%
- 25-44 21%
- 45+ 33%
Sleep disorder
- Under 25 10%
- 25-44 15%
- 45+ 21%
Menopause
- Under 25 1%
- 25-44 4%
- 45+ 39%
Chronic Pain
- Under 25 8%
- 25-44 11%
- 45+ 20%
Fertility
- Under 25 14%
- 25-44 21%
- 45+ 2%
Other medical condition
- Under 25 5%
- 25-44 10%
- 45+ 14%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
She has a number of both cosmetic and medical skin concerns
(% Agree)
Fine lines and wrinkles
- Under 25 13%
- 25-44 49%
- 45+ 67%
Very dry skin
- Under 25 41%
- 25-44 34%
- 45+ 34%
Dark Under-Eye Circles
- Under 25 34%
- 25-44 39%
- 45+ 32%
Cellulite
- Under 25 42%
- 25-44 36%
- 45+ 27%
Blemishes and acne
- Under 25 59%
- 25-44 39%
- 45+ 10%
Stretch marks
- Under 25 28%
- 25-44 26%
- 45+ 9%
Pigmentation
- Under 25 10%
- 25-44 23%
- 45+ 21%
Eczema
- Under 25 26%
- 25-44 13%
- 45+ 10%
Dark spots
- Under 25 6%
- 25-44 11%
- 45+ 19%
Excessive oil
- Under 25 13%
- 25-44 10%
- 45+ 4%
Rosacea
- Under 25 7%
- 25-44 7%
- 45+ 11%
Cold sores
- Under 25 8%
- 25-44 8%
- 45+ 7%
Psoriasis
- Under 25 6%
- 25-44 9%
- 45+ 5%
None of these
- Under 25 4%
- 25-44 6%
- 45+ 8%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
A holistic approach to health
Her knowledge and awareness is expanding her approach to health, which now includes spiritual and mental well-being
Holistic approach drives interest in wellbeing trends
Wellbeing trends being considered
(% Agree)
Meditation/Mindfulness
- Under 25 65%
- 25-44 63%
- 45+ 58%
Wellness holidays
- Under 25 48%
- 25-44 50%
- 45+ 50%
Naturopathy
- Under 25 42%
- 25-44 39%
- 45+ 37%
Acupuncture
- Under 25 43%
- 25-44 37%
- 45+ 33%
Natural beauty
- Under 25 42%
- 25-44 35%
- 45+ 29%
Spiritual therapies
- Under 25 28%
- 25-44 30%
- 45+ 24%
Complementary therapies
- Under 25 11%
- 25-44 25%
- 45+ 30%
TCM (Traditional Chinese Medicine)
- Under 25 16%
- 25-44 20%
- 45+ 20%
Ancient remedies
- Under 25 12%
- 25-44 15%
- 45+ 17%
Astrology
- Under 25 16%
- 25-44 16%
- 45+ 15%
Cryotherapy
- Under 25 15%
- 25-44 12%
- 45+ 6%
Numerology
- Under 25 3%
- 25-44 7%
- 45+ 11%
None of these
- Under 25 8%
- 25-44 10%
- 45+ 13%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
She's choosing nutrition and integration over extreme approaches
She manages her food intake and takes vitamins and supplements to achieve health instead of extreme or short-term diets
Nutrition Trends Considered
(% Agree)
Anti-inflammatory
- Under 25 44%
- 25-44 44%
- 45+ 48%
Mediterranean
- Under 25 35%
- 25-44 34%
- 45+ 40%
Plant-based
- Under 25 52%
- 25-44 31%
- 45+ 22%
Organic foods
- Under 25 47%
- 25-44 31%
- 45+ 20%
Detox
- Under 25 32%
- 25-44 29%
- 45+ 26%
Digestive foods
- Under 25 40%
- 25-44 28%
- 45+ 22%
Personalised
- Under 25 23%
- 25-44 27%
- 45+ 24%
High fibre foods
- Under 25 30%
- 25-44 22%
- 45+ 25%
Collagen-rich powders, supplements and beverages
- Under 25 24%
- 25-44 21%
- 45+ 19%
Meat-free proteins
- Under 25 31%
- 25-44 16%
- 45+ 11%
Raw food
- Under 25 26%
- 25-44 15%
- 45+ 16%
The anti-diet
- Under 25 8%
- 25-44 7%
- 45+ 6%
Hyper-functional beverages
- Under 25 5%
- 25-44 5%
- 45+ 3%
Zone
- Under 25 2%
- 25-44 2%
- 45+ 1%
Food hybrids
- Under 25 2%
- 25-44 2%
- 45+ 1%
South beach
- Under 25 1%
- 25-44 2%
- 45+ 1%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
Healthy habits in the home form an intrinsic part of the healthy living movement
Sleep is an important part of a healthy lifestyle
How many hours of sleep do you usually get?
(% Agree)
Sleep more than 7 hours a night
- Under 25 63%
- 25-44 51%
- 45+ 42%
More than 9 hours a night
- Under 25 2%
- 25-44 1%
- 45+ 1%
8-9
- Under 25 21%
- 25-44 11%
- 45+ 10%
7-8
- Under 25 41%
- 25-44 39%
- 45+ 31%
6-7
- Under 25 28%
- 25-44 30%
- 45+ 39%
5-6
- Under 25 9%
- 25-44 16%
- 45+ 12%
Less than 5 hours a night
- Under 25 1%
- 25-44 3%
- 45+ 5%
Vitamins and supplements are part of her daily routine
(% Agree)
Take vitamins and supplements
- Under 25 69%
- 25-44 71%
- 45+ 79%
Frequency of taking vitamins and supplements
Daily
- Under 25 61%
- 25-44 75%
- 45+ 81%
4-5 times a week
- Under 25 16%
- 25-44 9%
- 45+ 7%
2-3 times a week
- Under 25 10%
- 25-44 10%
- 45+ 7%
Once a week
- Under 25 0%
- 25-44 3%
- 45+ 0%
Once every couple weeks
- Under 25 5%
- 25-44 2%
- 45+ 1%
Once a month
- Under 25 5%
- 25-44 1%
- 45+ 1%
Less often
- Under 25 3%
- 25-44 1%
- 45+ 2%
She looks for products with health benefits
Women want products with health benefits and here are the areas of opportunity - regardless of age, women all want this
(% Agree)
Agree
- Under 25 84%
- 25-44 80%
- 45+ 83%
She is exercising regularly, which is proving a stress buster
How often do you exercise?
(% Agree)
More than once a week
- Under 25 87%
- 25-44 78%
- 45+ 78%
Everyday
- Under 25 44%
- 25-44 26%
- 45+ 33%
A few times a week
- Under 25 43%
- 25-44 52%
- 45+ 45%
Once a week
- Under 25 9%
- 25-44 9%
- 45+ 9%
Every other week
- Under 25 3%
- 25-44 4%
- 45+ 3%
Less often
- Under 25 2%
- 25-44 7%
- 45+ 8%
Never
- Under 25 0%
- 25-44 2%
- 45+ 3%
Fitness Trends Considered
Women are embracing high intensity workouts
(% Agree)
At home workouts
- Under 25 46%
- 25-44 56%
- 45+ 59%
Weight loss workouts
- Under 25 46%
- 25-44 48%
- 45+ 47%
Barre classes
- Under 25 40%
- 25-44 36%
- 45+ 19%
Interval Treadmill Training
- Under 25 34%
- 25-44 32%
- 45+ 28%
The Next F45
- Under 25 48%
- 25-44 33%
- 45+ 15%
High impact versus low impact
- Under 25 42%
- 25-44 31%
- 45+ 19%
Recovery workouts
- Under 25 22%
- 25-44 23%
- 45+ 15%
Ninja Warrior workouts
- Under 25 27%
- 25-44 18%
- 45+ 6%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
Measuring health through a broader lens
Weight is no longer the primary measure of health as she takes on a more holistic and somewhat do-it yourself approach
She is using technology to measure and manage her health
(% Agree)
I use the internet, apps and/or smart devices to keep track of my personal wellbeing and health goals
- Under 25 84%
- 25-44 72%
- 45+ 60%
I use online resources and apps to take control of my own health and self-diagnose
- Under 25 69%
- 25-44 63%
- 45+ 58%
I use the internet, apps and/or smart devices to manage their health conditions
- Under 25 59%
- 25-44 54%
- 45+ 54%
Devices and Tools Used
Any Apps (Net)
- Under 25 91%
- 25-44 83%
- 45+ 65%
Activity trackers
- Under 25 55%
- 25-44 50%
- 45+ 43%
Fitness apps
- Under 25 68%
- 25-44 49%
- 45+ 35%
Nutrition and diet apps
- Under 25 45%
- 25-44 34%
- 45+ 21%
Meditation apps
- Under 25 25%
- 25-44 29%
- 45+ 24%
Period tracking apps
- Under 25 28%
- 25-44 33%
- 45+ 8%
Sleep cycle apps
- Under 25 16%
- 25-44 15%
- 45+ 11%
Smart scales
- Under 25 9%
- 25-44 10%
- 45+ 10%
DNA testing
- Under 25 5%
- 25-44 4%
- 45+ 4%
None of these
- Under 25 9%
- 25-44 13%
- 45+ 28%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
The internet is her go-to for health information
She prefers health advice from experts yet still turns to the internet first, as she relies on websites for health content, information and self-diagnosis
(% Agree)
I like to get my health advice from experts/ medical professionals
- Under 25 97%
- 25-44 93%
- 45+ 96%
I turn to the internet first for health information and advice
- Under 25 80%
- 25-44 81%
- 45+ 71%
I trust the content and information on mybody+soul.com.au
- Under 25 93%
- 25-44 94%
- 45+ 96%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
A holistic approach drives interest in a great variety of health content
Health Topics Interested In
(% Agree)
Nutrition and diet
- Under 25 86%
- 25-44 78%
- 45+ 69%
Weight management
- Under 25 61%
- 25-44 60%
- 45+ 57%
Natural therapies
- Under 25 53%
- 25-44 45%
- 45+ 49%
Hormonal balance
- Under 25 46%
- 25-44 44%
- 45+ 37%
Depression and Anxiety
- Under 25 42%
- 25-44 46%
- 45+ 32%
Bowel and gastrointestinal health
- Under 25 40%
- 25-44 37%
- 45+ 32%
Skin conditions
- Under 25 41%
- 25-44 31%
- 45+ 21%
Sleep disorders
- Under 25 27%
- 25-44 20%
- 45+ 24%
Periods/menstruation
- Under 25 44%
- 25-44 26%
- 45+ 5%
Autoimmune diseases
- Under 25 19%
- 25-44 20%
- 45+ 17%
Menopause
- Under 25 3%
- 25-44 7%
- 45+ 40%
Breast cancer
- Under 25 13%
- 25-44 13%
- 45+ 9%
Blood pressure
- Under 25 9%
- 25-44 10%
- 45+ 18%
Cholesterol
- Under 25 11%
- 25-44 9%
- 45+ 19%
Endometriosis
- Under 25 20%
- 25-44 13%
- 45+ 3%
PCOS
- Under 25 16%
- 25-44 13%
- 45+ 3%
Contraception
- Under 25 27%
- 25-44 12%
- 45+ 2%
Ovarian cancer
- Under 25 11%
- 25-44 10%
- 45+ 8%
STIs
- Under 25 11%
- 25-44 4%
- 45+ 2%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161
Insuring a healthy life
Managing her health also means the peace of mind that she and her family are insured and safe from risk
What personal insurance do you feel is important?
(% Agree)
Health insurance
- Under 25 84%
- 25-44 75%
- 45+ 76%
Travel insurance
- Under 25 72%
- 25-44 65%
- 45+ 66%
Life insurance
- Under 25 38%
- 25-44 39%
- 45+ 38%
Income protection insurance
- Under 25 30%
- 25-44 36%
- 45+ 36%
Disability insurance
- Under 25 10%
- 25-44 16%
- 45+ 15%
Critical illness insurance
- Under 25 15%
- 25-44 12%
- 45+ 14%
None of these
- Under 25 5%
- 25-44 8%
- 45+ 7%
SOURCE: 2018 Women’s Health Check, A NewsAMP survey conducted Jul/Aug 2018.
Sample size: 1,161